Sunday, January 9, 2011

Who's the Demographic?

The brand new Hyundai Equus. Really? Does it come with tack, or no?

4 comments:

horsemom said...

Haha! My boys and I saw this advertised the other day and my oldest got all excited. "AY-koos!" He cried. "That's Latin for horse, a car isn't a horse!" The funny thing is, I get the magazine "Equus," but he's never noticed that. Boys and cars I guess.
Oh, and I think I'd buy it just for the name, if it was a truck maybe:)

Annette said...

My husband was looking at them online tonight - curious given the name - and they're expensive!

Story said...

Haha, I'm with horsemom...if they want to sell to the horsey crowd, don't they know that it needs to be a truck?

Rising Rainbow said...

I saw this advertised too and did a double take. I guess they've figured out that lots of people are into horses. Obviously they haven't figured out why. It will be interesting to see how it sells.